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uniquedigital | Corporate Design
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Created: 09/20/08
Last Edited: 11/03/08
Views: 700
Appreciations: 21
Comments: 9
Project Info
Owners
Credits
Knut Ettling, Simon Jockers
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Copyright Info
No use is allowed without explicit permission from owner.
An agency that has ‘unique’ as part of its name needs a unique logo. It was this thought that became our natural starting point for the project. Our solution is certainly unique, being most probably the first ever logo which is constantly changing and aging. We have developed a form that continually evolves and which continually refreshes its uniqueness.
The relation between the individual ellipses is in constant, yet barely perceptible, motion. Slowly but surely, the logo rotates, until in the space of one year it has rotated completely on its axis. Other parameters, too, change in relation to the individual elements �" ensuring a constistently unique logo. We have even developed a tool that calculates how the logo looks on a certain day in the future or how it did look on a certain day in the past.
You can follow this logo motion here on the website http://www.uniquedigitalnet. And you will also see its application on all of the office stationary. For example, the logo on each employee’s business card corresponds with the logo on the day they started at uniquedigital, everyone being truly unique.
A logo for unique employees and a unique agency.
The relation between the individual ellipses is in constant, yet barely perceptible, motion. Slowly but surely, the logo rotates, until in the space of one year it has rotated completely on its axis. Other parameters, too, change in relation to the individual elements �" ensuring a constistently unique logo. We have even developed a tool that calculates how the logo looks on a certain day in the future or how it did look on a certain day in the past.
You can follow this logo motion here on the website http://www.uniquedigitalnet. And you will also see its application on all of the office stationary. For example, the logo on each employee’s business card corresponds with the logo on the day they started at uniquedigital, everyone being truly unique.
A logo for unique employees and a unique agency.
Record of the motion. It's very slow. Moving the slider makes the changings better visible.
A offline tool to generate the logo. Every person at uniquedigital has his own logo. He gets the logo from state he entered the agency - every person is "unique".
Businesscards
Website | http://www.uniquedigital.net
Booth at the OMD 2008, Düsseldorf
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