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“We explored the idea of reversing the graphic design process of a fashion shoot. In most cases, a fashion shoot starts with inspiration from the fashion itself, whether it be a piece of garment or shoe. After the shoot, the prints are then selected, that’s when  cropping, layout, and typography selection come in.

In this case, we produced the layouts with everything taken in one shot. The cropping and typography selection being part of the initial stage. And the fashion, inspired by typography, was then produced after the shoot in three dimensional form.

This project has taken all of us out of our comfort zone but has proven to be a whole new, fascinating design experience.â€

Exhibit held for Manila Design Week 2009 at Greenbelt 5, Makati

Photography: Kai Huang
Styling: Vince Uy
Makeup: Cathy Cantada
Production Design: Christina Dy
Graphic Design: Inksurge
Hair: Jerry Javier
Nails: Nail Spa
Model: Raya Mananquil

For "Behind The Scenes", check out our BLOG at http://houseblend.inksurge.com
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Comments

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J Christopher
J Christopher, 10-31-09
very interesting concept...totally dig it!
Golova
Golova , 10-26-09
nice outdoor ads!
Modisana Hlomuka
wow.. beautiful work
Kostadin Kostadinov
Lovely!
 
 
 
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