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print campaign
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Created: 12/20/08
Last Edited: 11/01/09
Views: 597
Appreciations: 19
Comments: 3
Fields: Advertising
From: Liem (Limb)'s Portfolio
I came up with this concept worked with photographer, Li-Han Lin, to create this print campaign for Coinstar -- a machine that gives you cash for your coins.
I wanted something visually simple and iconic. Thus, showcasing broken piggy banks not full of coins but what the potential inside of them could be. No need for a headline if the visual does all the explaining for you.
This campaign is currently in various advertising award shows.
I wanted something visually simple and iconic. Thus, showcasing broken piggy banks not full of coins but what the potential inside of them could be. No need for a headline if the visual does all the explaining for you.
This campaign is currently in various advertising award shows.
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Comments
Simple and clean idea.