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Created: 04/13/09
Last Edited: 08/18/09
Views: 196
Appreciations: 10
Comments: 6
Fields: Advertising
From: Liem (Limb)'s Portfolio
I came up with this concept and worked with Gigunda Group to create these posters for Bounty.
The strategy was to focus on the absorbency power of the paper towel... so we literally created big spills. In New York we greeted busy commuters with a giant coffee spill.
The strategy was to focus on the absorbency power of the paper towel... so we literally created big spills. In New York we greeted busy commuters with a giant coffee spill.
In Los Angeles we greeted all the weekend shoppers with a giant melting popsicle. It took 24 hrs to melt all the way through.
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