postcards

Several texts of the involve yourself campaign are placed in the bubble, hoping to raise awareness about the  problems we have at this moment and to act now. FACE IT.

This I promise card hopes to encourage people to make a pledge, which can be big or small. So for instance: “I promise to be nicer to my little sister” or “I promise to turn off the light when I leave a room” or “I promise to do community work at..” etc.

The thought behind these postcards is to make the users think and reflect in a playful way:the users will write the promise at the spot and address it to themselves. Involve Yourself will send the postcard a year later, reminding you of your engagement!

front side

back side

For this card the concept is that the writer/sender asks an artist (4 famous Norwegian singers) to include his/her sentence in the artist’s new song to support human rights. The sentence will be written on the front side of the card.

The artists don’t know about this!! So the senders are contributing sentences and asking the singer to write a song with him/her. I am very curious for the results, but I think this is a perfect interface, to engage the individual - and the idol as ambassador for the cause - in a larger dialogue.

How cool is it if you can write a song together with your idol, which supports an important cause!?!

To make it playful for user and receiver, the text above is added vertically in the middle of the card.

We used the same concept for King Harald, only here the sender sends in a new years resolution/suggestion for the King’s New Year’s speech. Again creating an interface between the individual and authority.

Another suggestion for the postcard, but not chosen. The concept was perhaps to vague for the user

another suggestion for a postcard, which was also not chosen. On the back side of the card it said:
It is your right to smile!
Use it actively the next hour, by smiling to everyone you see.