personal identity

Reminds me of Pacman, eating up the brandcore.

See David Arias' comment.

I like the old one better. More interessting type, better heart shape. the redesign looks to exchangeable.

awesome. seriously, very well done and thought out. Memorable

The new type treatment is trendier than the previous, which I really like. I think it suites the altered version of the heart symbol, however, I think the symbol is a little over powering. Overall, it is a great re-design!

I'ts more fresh, yeh...the "brandcore" wordmark and the "pumping" part of the endorsement line are not lining up to the vertical slope of the "B". That's my only critique. I still liked the old one too, but the new one is nice and clean.

i love it!
very simple!

I like the old one, the new one is more dynamic but less elegant.

number 2 is way better, the "heart" sign could be a little smaller though

I like 'em both.

looks awesome