itv Player

ITV recently rebranded their online catch-up service as itv Player. Along with the rebrand - they also delivered a new logo.

The logos depicted above are not the official itv Player logos. However, they do illustrate the ideas I had for a possible itv Player logo - which would serve to extend the current ITV logo branding. As you can see above, the logos extend the itv 1 logo by adding a Play graphic - similar to those found on most A/V players.

I have had some feedback from ITV employees who like my alternative logo. Sadly it will not be used as an official logo.