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inQ
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Created: 05/29/09
Last Edited: 05/29/09
Views: 47
Appreciations: 3
Comments: 0
From: Brad Wilder's Portfolio
inQ
inQ is a company whose product is conversation. Web conversation that follows an online sale. Say you order something from Land’s End. After you’ve checked-out, a special screen appears and a
live representative engages you in a conversation about an “opportunity” on certain products. If you decide to purchase one of the suggested items, you’ll receive all sorts of goodies absolutely free.
The mark is clean, simple and very conversational. It also provides a solid, cohesive creative direction for all sorts of collateral and sales support materials.
After beta testing, a broad range of materials (including the website’s interface and B2B advertising) featured the “dialogue balloon” and copy written in the first person. The work clearly stood apart from the technology oriented materials it had to compete with. Further, sales increased by 17%.
inQ is a company whose product is conversation. Web conversation that follows an online sale. Say you order something from Land’s End. After you’ve checked-out, a special screen appears and a
live representative engages you in a conversation about an “opportunity” on certain products. If you decide to purchase one of the suggested items, you’ll receive all sorts of goodies absolutely free.
The mark is clean, simple and very conversational. It also provides a solid, cohesive creative direction for all sorts of collateral and sales support materials.
After beta testing, a broad range of materials (including the website’s interface and B2B advertising) featured the “dialogue balloon” and copy written in the first person. The work clearly stood apart from the technology oriented materials it had to compete with. Further, sales increased by 17%.
Double Truck Ad
Brochure Cover
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