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get lost

Statistics

Created: 11/10/08

Last Edited: 11/12/08

Appreciations: 7

Comments: 2

Project Info

Owners

Zach VanCamp

Tags

discovery science center, science, crayon, direct mail, kids, innovation, marketing, copy writing, balloons, creative, get lost

Attribution

Fields: Print Design, Marketing, Graphic Design

From: Zach VanCamp's Portfolio

Direct mail piece & website for Discovery Science Center, a children's science museum, located in Fort Collins, Colorado. Mailer includes: "the lost crayon", treasure map, and instructions on how to complete the secret mission. Using the lost crayon, you are able to reveal the trail leading to DSC, and also the password you need to enter the DSC website for the next set of directions.

Piece intended to bring the family together and get kids excited about learning. On far right fold out, there is a section for parents called, "Discover Safe Science at Home". This sections details how the invisible ink experiment can be re-created, and also gives an in-depth scientific explanation of how and why the experiment works.