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From: Ewanyap's Portfolio
Design Approach/
The concept behind this new-age packaging is to reach its audience by constructing a thought provoking yet exciting packaging as most of the RTD packaging available in the market now has the similar if not identical concept, from how it holds the bottles/cans to how it stacks on the shelf.
From this inspiration, a concept of the RTD being integrated into other consumer products packaging has been developed to create a new way to package the drinks rather than creating a new format of wrapper for the drinks, for instance, into a cigarettes box, a tissue box, a cereal box or an aluminum foil box, to name a few.
Client/
BACARDI AND COMPANY LIMITED
A company with the aim of injecting new blood into the unexciting RTD market, creating a new group of RTD drinkers that cares for the packaging as much as they care about the environment rather than the price or the level of alcohol.
Target Group/Market sector/
Male or preferably female
Aged 18 - 25
- Environmentally conscious drinkers
- Chic, trendy and fashionable drinkers
- Comfortable yet delicious flavour despite of higher level of alcohol
- Reasonable socio-economic level
Description of Products/
Visual description with relationship to concept
The visually stimulating graphics on the front and back of the package creates the feeling of a stunned-double image effect. The movement also associates back to back with the theme of the drink �" flux.
In addition to that, the vector graphic pattern on the left hand side of the package is also illustrating the motion of whirl as well besides being a strong identity to the brand and product. As an added value, the in-sequence patterns which vary from different flavors compose an abstract visual art (FLUX) when arrange in correct order.
Innovation/
The Cereal Box inspired packaging has the ability to allow its audience to be able to open it intuitively for the first time due to the pre-knowledge of daily experience.
Undoubtedly, due to the shape, the box sits comfortably on the consumer’s hand as if holding a book and the two perforated hole on back of the box work as an alternate way to carry the box in the same way as carrying a box of cake.
Due to the form of the packaging, the voids on the package allow the consumers to see and know what they purchasing. As the demand of quality storage and package rises, consumer nowadays need more than just a pretty wrapper to keep their drinks. Therefore, the design of the packaging also operates as a dispenser when it is kept in the refrigerator. Instead of tearing the wrapper, consumers can choose to open and shut the box to access its contents whether it is lying vertically or horizontally. Consumers may also re-use it as a multi purpose storage box.
Fulfilling client/
Financially fulfilling as it is printed with 2 PMS colors for each flavor therefore reducing the cost of printing.
Good opportunity to promote environmental issue, as the material is a 55% recycled carton board approved by the Australian Recycled Cartonboard and is not imported as the traditional high wet strength board.
The concept behind this new-age packaging is to reach its audience by constructing a thought provoking yet exciting packaging as most of the RTD packaging available in the market now has the similar if not identical concept, from how it holds the bottles/cans to how it stacks on the shelf.
From this inspiration, a concept of the RTD being integrated into other consumer products packaging has been developed to create a new way to package the drinks rather than creating a new format of wrapper for the drinks, for instance, into a cigarettes box, a tissue box, a cereal box or an aluminum foil box, to name a few.
Client/
BACARDI AND COMPANY LIMITED
A company with the aim of injecting new blood into the unexciting RTD market, creating a new group of RTD drinkers that cares for the packaging as much as they care about the environment rather than the price or the level of alcohol.
Target Group/Market sector/
Male or preferably female
Aged 18 - 25
- Environmentally conscious drinkers
- Chic, trendy and fashionable drinkers
- Comfortable yet delicious flavour despite of higher level of alcohol
- Reasonable socio-economic level
Description of Products/
Visual description with relationship to concept
The visually stimulating graphics on the front and back of the package creates the feeling of a stunned-double image effect. The movement also associates back to back with the theme of the drink �" flux.
In addition to that, the vector graphic pattern on the left hand side of the package is also illustrating the motion of whirl as well besides being a strong identity to the brand and product. As an added value, the in-sequence patterns which vary from different flavors compose an abstract visual art (FLUX) when arrange in correct order.
Innovation/
The Cereal Box inspired packaging has the ability to allow its audience to be able to open it intuitively for the first time due to the pre-knowledge of daily experience.
Undoubtedly, due to the shape, the box sits comfortably on the consumer’s hand as if holding a book and the two perforated hole on back of the box work as an alternate way to carry the box in the same way as carrying a box of cake.
Due to the form of the packaging, the voids on the package allow the consumers to see and know what they purchasing. As the demand of quality storage and package rises, consumer nowadays need more than just a pretty wrapper to keep their drinks. Therefore, the design of the packaging also operates as a dispenser when it is kept in the refrigerator. Instead of tearing the wrapper, consumers can choose to open and shut the box to access its contents whether it is lying vertically or horizontally. Consumers may also re-use it as a multi purpose storage box.
Fulfilling client/
Financially fulfilling as it is printed with 2 PMS colors for each flavor therefore reducing the cost of printing.
Good opportunity to promote environmental issue, as the material is a 55% recycled carton board approved by the Australian Recycled Cartonboard and is not imported as the traditional high wet strength board.
"The identity plays a very important role in the product range as it is placed on the front of the packaging as a place to rest the eyes following a stare at the graphics, therefore attracts as much attention as the graphics.
The character ‘X’ from the brand name FLUX has been placed on the front of the packaging as well which can only be barely seen from a distance (approx. 2 meters or further) which again trying to provoke audience judgment and view."
Logo development
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