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apparel program overview

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Created: 08/25/08

Last Edited: 09/08/08

Appreciations: 3

Comments: 0

Project Info

Owners

Bryan Rees

Tags

program overview, large imagery, orange, white, helvetica

Attribution Non-commercial

Fields: Graphic Design, Print Design

From: Bryan Rees's Portfolio

One of three similar books dealing with a specific sector of this apparel company's abilities. We needed them to showcase the personality that the custom apparel has (unlike your typical uniform). I first accomplished this by art-directing a photoshoot with key clients using actual employees as models in their actual places of business. I then incorporated these photos into a condensed version of the operational standards to just highlight the capabilities, but keeping the focus on the clothing and the stories they tell. Callouts on each image highlight the successes of each case study, without becoming too overbearing.

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