all about petal

these folks came to me with a killer line of all natural hair care products and the desire to create an upscale brand that would be sold in high-end salons and spas. we engaged in brand exploration exercises and discussions, which led to the creation of petal. from product names to brand essence statements; from the logo to packaging and the website, the final identity is one that is vibrant and modern, without losing touch with it’s natural roots.