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advertising agency concept
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Created: 05/21/08
Last Edited: 05/21/08
Views: 147
Appreciations: 4
Comments: 1
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The aim is to come up with an alternative to traditional (and
increasingly unloved) advertising. Here's a rough outline of how
lovertising is different from traditional advertising practices.
Lovertising agency:
1. believes in higher values besides just making a profit.
2. believes consumption is more about experiences and services than things.
3. believes that brands should be more charitable and sharing towards consumers.
4. believes in intelligent and respectful engagement with consumers (as opposed to loud and disruptive tactics)
5. believes that integrity of communication is sacred (no bullshit or selfish manipulation).
6. believes that positive tactics are more effective then intimidation or scaretactics.
7. believes it's good to promote more conscious spending
next steps:
1. name for the new agency
2. manifesto
3. people (it's an open source platform, anybody who believes in these values can contribute and take part)
4. self promotion
5. pitching for clients
well, roughly like this... more to come
Lovertising agency:
1. believes in higher values besides just making a profit.
2. believes consumption is more about experiences and services than things.
3. believes that brands should be more charitable and sharing towards consumers.
4. believes in intelligent and respectful engagement with consumers (as opposed to loud and disruptive tactics)
5. believes that integrity of communication is sacred (no bullshit or selfish manipulation).
6. believes that positive tactics are more effective then intimidation or scaretactics.
7. believes it's good to promote more conscious spending
next steps:
1. name for the new agency
2. manifesto
3. people (it's an open source platform, anybody who believes in these values can contribute and take part)
4. self promotion
5. pitching for clients
well, roughly like this... more to come
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