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adidas
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Created: 07/20/09
Last Edited: 07/21/09
Views: 150
Appreciations: 3
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Boston Marathon Collateral
Each year adidas looks to inspire runners and generate further interest in the sport. For 2008 we developed multiple stories, dubbed “Bostonspirations,” that runners would have a chance to experience before and after the race - through posters, video and installations.
Each year adidas looks to inspire runners and generate further interest in the sport. For 2008 we developed multiple stories, dubbed “Bostonspirations,” that runners would have a chance to experience before and after the race - through posters, video and installations.
Tag Wall Installation
Giving runners another opportunity to participate in the weekend, we developed a wall for them to write their inspiration, goal or other message on a tag and hang it on the wall. once complete the wall read, “Boston Is Everything. Impossible Is Nothing.”
Giving runners another opportunity to participate in the weekend, we developed a wall for them to write their inspiration, goal or other message on a tag and hang it on the wall. once complete the wall read, “Boston Is Everything. Impossible Is Nothing.”
Haile Gebrselassie
As part of the weekend experience adidas looked to highlight Haile Gebrselassie, one of the best marathon runners and a man truly transformed by the sport. We developed an interactive wall
for people to read and rearrange with rotating panels, each containing a new fact or figure
about the athlete.
As part of the weekend experience adidas looked to highlight Haile Gebrselassie, one of the best marathon runners and a man truly transformed by the sport. We developed an interactive wall
for people to read and rearrange with rotating panels, each containing a new fact or figure
about the athlete.
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