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adidas x Goodyear
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Created: 04/12/09
Last Edited: 07/26/09
Views: 1088
Appreciations: 72
Comments: 13
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For the past few years, adidas and Goodyear have been producing a range of kicks that incorporate the unique Goodyear tyre tread into the sneakers' soles. The brief to communicate the collaboration between these two brands led us to these images: Burnouts with your feet.
Photography by Stuart Crosset.
Photography by Stuart Crosset.
Below are some behind-the-scenes shots of how we did it. The real thing on a city rooftop, during a cold evening in Melbourne.
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