the brief.

adidas have a long heritage working with some of tennis's greatest stars in developing products for the game. Players such as Rod Laver, Stan Smith and Illie Nastase have won numerous trophies whilst sporting adidas apparel.

In 2008 adidas aimed to release a limited edition collection of footwear and apparel based on classic pieces, a website was need to support and promote the new collection and to reference the heritage of the collection whilst keeping it still contemporary.

the solution.

With influence from the 80's, polygonal forms mixed with a craft/textured appearance, minimal forms animate around images of each of the footwear products. Subtle easter egg animations can be found in each of the sections when interacting with the elements.

The final site design met the brief and was very well received by adidas, however, unfortunately the development and build stage was not carried out to the best of the design and the final live site was left rather buggy. Fortunately you can see one of the animation tests on the danieldiggle.com website.