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"Undertøy" is a project done at Politecnico di Milano spring of 2008.
The project consisted of the development of a fashion accessory - and was done together with Valeria Grauso.

Our idea was a small purse for women that could easily fit into a larger bag or clipped onto your jeans or jacket. It ended up imitating male underwear, or the brief as its also called, to be an eye catcher for the wearer.
A prototype was first made in Florence, Italy - and then we created 20 unique pieces that were to be sold at a design fair called "21 Bulbs in a blender" held at the campus of Politecnico di Milano in June 2008.

They all sold out in a matter of hours...
First prototype made after a period of sketching and idea development

First prototype made after a period of sketching and idea development

 
 
A short description of the setup that were used at the fair. The idea was to create a "laundry room" where all our products were to be sold directly from the drying rack

A short description of the setup that were used at the fair. The idea was to create a "laundry room" where all our products were to be sold directly from the drying rack

Almost finished product - type 1 of 25...

Almost finished product - type 1 of 25...

Almost finished product - type 2 of 25...

Almost finished product - type 2 of 25...

Almost finished product - type 3 of 25...

Almost finished product - type 3 of 25...

Almost finished product - type 4 of 25...

Almost finished product - type 4 of 25...

Almost finished product - type 5 of 25...

Almost finished product - type 5 of 25...

 
 
Detail from the "21 Bulbs in a blender" fair at Politecnico di Milano

Detail from the "21 Bulbs in a blender" fair at Politecnico di Milano

Customer interaction at our booth

Customer interaction at our booth

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Remi Juliebø
Remi Juliebø, 01-22-09
cool as pie!
 
 
 
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