TV Spot - the hero of the campaign. Based on a unique style with the fingerprint as our key element, it tells the story of a Storm owner.
PRINT Ads - supporting the style of the spot, the motifs advertise certain applications in Storm's toolbox always saying that all you need is the touch of your finger ("Auf Fingerdruck").
ONLINE - tied closely together, a micro-site and an app offer something new to facebook: After creating your unique virtual fingerprint based on your preferences, it will then on facebook connect you with - to you yet unknown - people, that are just like you. This way you can meet new people without being limited to your established social circles.
EVENT - blessed with a gracious budget, we want to give some of it to the less fortunate. Because everyone has a social responsability.
At the Alexanderplatz in Berlin a huge screen and a stand is set up, where you can leave your fingerprint on a real BlackBerry Storm and it will appear on the screen at some point forming a huge heart out of one million fingerprints - each finger print sending 1€ to the victims of the Haitian earthquake.
AUGMENTED REALITY - simple, low-key postcards laid out at restaurants and clubs, serve as the key to the online augmented reality program. Hold the card in front of your web cam and a hovering BlackBerry Storm will appear.
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