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Young creators '09
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Created: 09/24/09
Last Edited: 09/24/09
Views: 73
Appreciations: 4
Comments: 1
Theme of brief is "Your life is the most interesting project". The brief was provided by creative group of BBDO Moscow.
TA: young people 13-25 y.o.
Insight: These people try a bit different deals, hobbies, relationships not considering it seriously and change subject from time to time. They suppose it's just a time for search and they'll have time later to devote themselves to something really serious one.
Objective:
They should feel the most important things start right here, right now. We should burn enthusiastic and global look to life as a long way with one destination. And they should plan it right now and make it true as well.
Proposition: Your life is your main project. What will be the start?
Solution: 3 layouts showing 3 kind of "evil leaders" didn't developed their talent.
Copy: "Adolf, failed artist", "Mao, failed poet", "Fidel, failed lawyer".
Copy: "Adolf, failed artist", "Mao, failed poet", "Fidel, failed lawyer".
Credits: Tanya Moseeva, Natasha Lee. Special thanks to Yasha Kazhdan.
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