The “Year Of Creativity Box” is a AdmCom agency self promotional initiative. It contains 366 illustrated business cards which show 366 different, imaginative professions (one per day in 2008), all of them
addressed to the person who receives the box. Its purpose is to make prospective clients experience the degree of creativity of the agency and to convey the philosophy that animates it.
The initiative has been developed over different media (e.g. www.yoc2008.com) and has already earned the agency a considerable set of potential clients’ contacts.