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These are a proposal idea for a brief that was given to a small number of students from the creative agency YCN in London, who are working with the insurance company Endsleigh as part of a live project. The brief was to produce a mailer that would be sent to freshers before starting university that would engage both student and parents to take out student possessions insurance. It was an important part of the brief to make sure the mailer stands out in the pack as there are so company hand outs in these packs that many are discarded if they don't catch the attention.

Update: 27/05/08
I have recently been contacted by YCN to let me know that Endsleigh liked my idea and would like to take it forward, so i'm very happy to continue with my idea at some point in the future and have my first piece of work published:)
 
 
 
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FA Design
FA Design, 06-05-08
Congratulation for the project Adelaide! Good luck!
 
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