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Xircom Packaging
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Created: 05/22/09
Last Edited: 06/02/09
Views: 63
Appreciations: 3
Comments: 0
From: Brad Wilder's Portfolio
Xircom was a small, nimble company that was doing battle with giants. And winning on the technology front. But their packaging was getting lost on the shelf. They hired my company Glyphix to bring a strong presence to the "last three feet" of retail. To stand out, I took the "zag" approach of large clean blocks of color and organic forms to contrast the competitors' copy-laden boxes of bullet points deep descriptions.
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