Wissotzky’s premium tea

Strategy and design of premium tea series for Wissotzky’s tea house

Large tea leaves, infusions and fine blends embraced within delicate pyramid tea bags. 
Our creation included defining the strategy and design of the brand and its series, name, graphic language and packaging design. We helped establish Wissotzky’s positioning as a leading specialized company in its field and positioned the series as a premium label.

The visual language borrows its unique style from the tea bushes and foliage forms carefully collected around the world. It is influenced by the attachment to the soil and different seasons and by the large leaves found in the premium blends. It brings together the legendary tales and magic integrated in the worlds’ tea traditions through icons designed in the spirit of ancient Japanese family symbols.