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Wiloh - Ecosocial Apparel
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Created: 08/26/09
Last Edited: 11/19/09
Views: 39
Appreciations: 4
Comments: 2
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Wiloh is an apparel brand created for eco-aware young people who
actively pursue sustainable lifestyles. These are highly networked
young people who socialise extensively via digital media and seek to
make informed environmental impact choices about the everyday fashion
they choose. To embody the ambitions of this demographic the
'ecosocial' concept was developed. The ecosocial idea inspires a
community of creative people from around the world to create graphic
messages promoting ecological and sustainability issues through Wiloh.
Wiloh is itself an ecosystem of suppliers, designers and consumers who
lead the way by being ecosocial.
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