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Web Case Nº2: International Amnesty
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Created: 10/17/08
Last Edited: 11/05/08
Views: 356
Appreciations: 3
Comments: 3
Project Info
Owners
Credits
Javier Echevar
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From: Sara Alonso's Portfolio
Jessica Pretzel
Client: Amnesty International. Proposal.2008
Amnistía Internacional quería revitalizar la venta de su tienda online. No quería "vender" tazas, camisetas... quería algo nuevo. Aplicamos una estrategia de Merchandising offline al mundo digital.
George Bush estuvo a punto de morir atragantado por una pequeña e inofensiva galletita Pretzel en 2002. Así que decidimos crear una ¡GALLETA JUSTICIERA!, una mascota virtual en forma de galleta que defiende los derechos humanos. La bautizamos Jessica Pretzel.
El usuario podría descargársela en su escritorio a modo de widget a cambio de un donativo. Podría también customizar la galleta disfrazándola para diversas misiones de defensa de los derechos humanos, bajarse discursos estúpidos de Bush etc... a cambio de donativos y siempre desde el Cuartel de Jessica Pretzel, la web.
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International Amnesty was willing to revitalize its online shop but they didn’t want to “sell” cups or T-shirts, they were expecting something new. We applied an offline merchandising strategy and make it digital.
George Bush choked on a pretzel cookie in 2002 falling to the ground, injuring himself, and briefly losing consciousness. He almost touched his death. We created an AVENGING COOKIE!, a virtual pet in the shape of a cookie that defendí the Human Rights. We named her: JESSICA PRETZEL.
The user could download the Jessica Pretzel widget on his/her desktop in Exchange for a donation. He/she could personalize the cookie disguising her for different missions defending the Human Rights, or downloading Bush stupid speeches etc… in Exchange for donations and always from the Jessica Pretzel barracas, the website.
Client: Amnesty International. Proposal.2008
Amnistía Internacional quería revitalizar la venta de su tienda online. No quería "vender" tazas, camisetas... quería algo nuevo. Aplicamos una estrategia de Merchandising offline al mundo digital.
George Bush estuvo a punto de morir atragantado por una pequeña e inofensiva galletita Pretzel en 2002. Así que decidimos crear una ¡GALLETA JUSTICIERA!, una mascota virtual en forma de galleta que defiende los derechos humanos. La bautizamos Jessica Pretzel.
El usuario podría descargársela en su escritorio a modo de widget a cambio de un donativo. Podría también customizar la galleta disfrazándola para diversas misiones de defensa de los derechos humanos, bajarse discursos estúpidos de Bush etc... a cambio de donativos y siempre desde el Cuartel de Jessica Pretzel, la web.
//
International Amnesty was willing to revitalize its online shop but they didn’t want to “sell” cups or T-shirts, they were expecting something new. We applied an offline merchandising strategy and make it digital.
George Bush choked on a pretzel cookie in 2002 falling to the ground, injuring himself, and briefly losing consciousness. He almost touched his death. We created an AVENGING COOKIE!, a virtual pet in the shape of a cookie that defendí the Human Rights. We named her: JESSICA PRETZEL.
The user could download the Jessica Pretzel widget on his/her desktop in Exchange for a donation. He/she could personalize the cookie disguising her for different missions defending the Human Rights, or downloading Bush stupid speeches etc… in Exchange for donations and always from the Jessica Pretzel barracas, the website.
Jessica Pretzel barracks.
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