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Wear It With Pride

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Created: 03/28/10
Last Edited: 01/13/12
Views: 13693
Appreciations: 680
Comments: 83
Description
85 same-sex law reforms.
85 t-shirts.

Client: ACON, Australia

Award judges from around the world about Wear it With Pride:
“Wonderful art direction that turns people wearing beautiful T-shirts into walking media.”
“Tremendous work.”
“Outstanding art direction and design.”

Awards:
Cannes Lions - Finalist
Caples Awards - 1xGold, 1xSilver
AWARD Awards - Bronze
ADMA Awards - Campaign of the year, 2xGold, 1xSilver, 1xBronze
Top15 Direct Campaigns 2011 / The Directory Big Won Creative Rankings
  • Poster Campaign
    WEAR IT WITH PRIDE
    ACON, Australia
  • 85 same-sex law reforms. 85 t-shirts.

    Award judges from around the world about Wear it With Pride: 
    “Wonderful art direction that turns people wearing beautiful T-shirts into walking media.”
    “Tremendous work.”
     “Outstanding art direction and design.”

    Awards: 
    Cannes Lions - Finalist
    Caples Awards - 1xGold, 1xSilver
    AWARD Awards - Bronze
    ADMA Awards - Campaign of the year, 2xGold, 1xSilver, 1xBronze
  • Great celebrities, an art installation and an iconic backdrop helped take our media launch around the world.
  • We created pop-up and online T-shirt stores to take the T-shirts to as many people as possible.
  • 1/85 Law reforms in Public Office by Jonathan Zawada, Australia
  • 21/85 Law reforms in Relationships by Matt Taylor, Australia
  • 42/85 Law reforms in Relationships by Jeremyville, USA
  • 52/85 Law reforms in Social Security by Cody Hudson, USA
  • 61/85 Law reforms in Finance Michael C. Place, UK
  • 77/85 Law reforms in Health & Ageing by Salvatore Gullifa, Italy
  • 84/85 Law reforms in Immigration by Siggi Eggertsson, Iceland
  • Each T-Shirt comes with the inspiration of the artist.

  • Poster and print campaign
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