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Wax Trax
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Created: 02/28/08
Last Edited: 03/05/08
Views: 2165
Appreciations: 66
Comments: 16
Project featured on 3/5/08
From: MultiAdaptor's Portfolio
Wax Trax Scented Candles
A playful product identity that riffs on the visual language of popular music.
International gift manufacturer and distributor Natural Products, were approached by funky high-street retailer Urban Outfitters, to supply a range of products that would resonate with their fun-loving customers.
Natural Products asked us to come up with a concept for a range of candles and design the packaging to fit in with Urban Outfitters eclectic style.
Our solution tapped into one of the target audiences' passions: music. We created an imaginary record label, ‘Wax Trax’, that hinted at the nature of the product with an explicit musical reference. The subsequent logo uses a familiar graphic equaliser device, but in the shape of a flame.
Through the record label, we were free to get creative with a range of musical genres, that would appeal to the customers’ varying tastes and style.
Each candle is packaged in a box that is designed to look like an album cover; the ‘title’ playing on a particular musical genre, with a candle-inspired twist. The reverse uses a track-listing style execution to describe how to use the candle in a tongue-in-cheek way, while the sides of the pack give the illusion of vinyl or CDs stacked up to help create a perfect point-of-sale opportunity.
The range has been a success in the UK, with an imminent launch planned for Urban Outfitters’ stores across the US.
A playful product identity that riffs on the visual language of popular music.
International gift manufacturer and distributor Natural Products, were approached by funky high-street retailer Urban Outfitters, to supply a range of products that would resonate with their fun-loving customers.
Natural Products asked us to come up with a concept for a range of candles and design the packaging to fit in with Urban Outfitters eclectic style.
Our solution tapped into one of the target audiences' passions: music. We created an imaginary record label, ‘Wax Trax’, that hinted at the nature of the product with an explicit musical reference. The subsequent logo uses a familiar graphic equaliser device, but in the shape of a flame.
Through the record label, we were free to get creative with a range of musical genres, that would appeal to the customers’ varying tastes and style.
Each candle is packaged in a box that is designed to look like an album cover; the ‘title’ playing on a particular musical genre, with a candle-inspired twist. The reverse uses a track-listing style execution to describe how to use the candle in a tongue-in-cheek way, while the sides of the pack give the illusion of vinyl or CDs stacked up to help create a perfect point-of-sale opportunity.
The range has been a success in the UK, with an imminent launch planned for Urban Outfitters’ stores across the US.
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btw, Wax Trax is not an imaginary record label:
http://en.wikipedia.org/wiki/Wax_Trax