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Wachovia Retirement Guide

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Created: 07/06/08

Last Edited: 07/06/08

Appreciations: 0

Comments: 0

Project Info

Owners

Joel Krieger

Tags

web design, internet, website, web site, wachovia

Attribution Non-commercial

Fields: Graphic Design, Interaction Design, Web Design

From: Joel Krieger's Portfolio

Wachovia Retirement Guide

So how do you get people interested in retirement planning? Wachovia Securities wanted to test the waters of the broadband world, and we delivered with an experiental video eMagazine. We developed the strategy, creative, and technology, including the production of the videos. The html email sent to Wachovia customers delivered a 25% click thru rate, while the site enjoyed an average visit time of nearly 8 minutes! The two custom built interactive tools also proved extremely effective, with a completion rate exceeding 50%! Not to shabby on the metrics I dare say....

www.wachoviaretirementguide.com

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