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Volkswagen BlueMotion

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Created: 08/19/08

Last Edited: 08/19/08

Appreciations: 48

Comments: 8

Project Info

Owners

GEN SADAKANE

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Volkswagen started an ambient guerilla campaign trough big german cities for BlueMotion. This Technology reduces the fuel consumption and CO2-Emission. Our Idea was to clean the dirty tunnels, with over Artist we cleaned floral motives on the tunnelwalls without permission and got more than 3500m2 advertising space worth more than 300.000 Euros/month for free.

Attribution Non-commercial

Project featured on 8/26/08

Fields: Advertising, Design

From: GEN SADAKANE's Portfolio

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Brandon Dziedzic, 09-17-08

awesome concept

Babar Azeem, 09-13-08

Great work:

Karl Lind, 08-26-08

clean.

Matias Corea, 08-26-08

Absolutely brilliant! Love it!

Grzegorz Domaradzki, 08-26-08

smart

Erik Jonsson, 08-26-08

definitely copying the work of Alexandre Orion but still very much valid as he probably wasn't the first one to inverse graffiti himself. Good manifestation of the concept altogether and a powerful impact. could do without the corny copy in the intro though =)

José Domingo Betancur Gómez, 08-26-08

i dont know if i should call this a rip off, but alexandre orion is an artist who made this out, and before this campaign.
http://www.youtube.com/watch?v=JwsBBIIXT0E
check it out

Kostya Martsenkivsky, 08-19-08

!!!! great work !!!!