'A Verbo na Escola' Mailing
'A Verbo na Escola' (Verbo at School) is a project from Editorial Verbo, one of the oldest book publishers in Portugal. The mailing provided information about the Verbo's youth oriented catalogue, it's authors and a book fair. Although the mailing was sent to the schools' director boards and teachers, I decided to take an approach like it was for the final target, ages 1 to 18.
Verbo is a very conservative publisher, and contrary to what it may look like, it's a great deal of fun to work with, because with the help of it's marketing managers (one of them is my wife) we can deliver edgy projects by bending the rules.