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Undersized Recession Business Cards
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Created: 05/01/09
Last Edited: 05/14/09
Views: 12333
Appreciations: 751
Comments: 67
Project Info
Owners
Credits
Designer: Leo Rosa Borges, Copywriter: Leo Rosa Borge, Copywriter: James Bisset
Tags
Project featured on 5/13/09
when something
small makes a
big impression.
The challenge: With growing economic concerns and shrinking marketing budgets, we needed to tell clients and prospective clients that in spite - indeed because of the recession, we are more relevant to them now than ever.
What we needed was a simple, cheap and effective way to do this.
Solution: We created undersized business cards with appealing designs and thought provoking lines to drive potential clients to www.ogilvyonrecession.com; a website offering smart strategies to deal with the downturn.
Responses were overwhelming. Aside from being an engaging icebreaker with our desired audience - we had produced an insightful, relevant and targeted campaign, by saving rather than spending.
small makes a
big impression.
The challenge: With growing economic concerns and shrinking marketing budgets, we needed to tell clients and prospective clients that in spite - indeed because of the recession, we are more relevant to them now than ever.
What we needed was a simple, cheap and effective way to do this.
Solution: We created undersized business cards with appealing designs and thought provoking lines to drive potential clients to www.ogilvyonrecession.com; a website offering smart strategies to deal with the downturn.
Responses were overwhelming. Aside from being an engaging icebreaker with our desired audience - we had produced an insightful, relevant and targeted campaign, by saving rather than spending.
10 different designs, 10 different lines for the back of the card
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