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Uber Branding

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Created: 01/09/09
Last Edited: 01/09/09
Views: 12236
Appreciations: 576
Comments: 82
Description
I was brought in to come up with an approach to their branding that was new and exciting and embodied the theme of 'Bloody/Beautiful'. They were after heraldic influenced artwork that was heavy on the craft and detail but was also balanced with a distressed feel. After seeing my work around the web and the smooth running of a previous project Uber saw fit to let me have a crack at the whip with a concept that they had been struggling to get nailed. The results have proven a real hit, for the last few months I've been developing numerous pieces for them.
  • I was brought in to come up with an approach to their branding that was new and exciting and embodied the theme of 'Bloody/Beautiful'. They were after heraldic influenced artwork that was heavy on the craft and detail but was also balanced with a distressed feel. After seeing my work around the web and the smooth running of a previous project Uber saw fit to let me have a crack at the whip with a concept that they had been struggling to get nailed. The results have proven a real hit, for the last few months I've been developing numerous pieces for them.
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