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Uber Branding

Statistics

Created: 01/09/09

Last Edited: 01/09/09

Appreciations: 321

Comments: 66

Project Info

Owners

Ginger Monkey aka Tom Lane

Tags

Branding, Heraldic, Design, Distressed, Motifs, Symmetry, Illustration, Digital Art, Drawing

Attribution Non-commercial

Project featured on 1/28/09

Fields: Illustration, Drawing, Branding

From: Ginger Monkey aka Tom Lane's Portfolio

I was brought in to come up with an approach to their branding that was new and exciting and embodied the theme of 'Bloody/Beautiful'. They were after heraldic influenced artwork that was heavy on the craft and detail but was also balanced with a distressed feel. After seeing my work around the web and the smooth running of a previous project Uber saw fit to let me have a crack at the whip with a concept that they had been struggling to get nailed. The results have proven a real hit, for the last few months I've been developing numerous pieces for them.