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  • I was brought in to come up with an approach to their branding that wasnew and exciting and embodied the theme of 'Bloody/Beautiful'. Theywere after heraldic influenced artwork that was heavy on the craft anddetail but was also balanced with a distressed feel. After seeing mywork around the web and the smooth running of a previous project Ubersaw fit to let me have a crack at the whip with a concept that they hadbeen struggling to get nailed. The results have proven a real hit, forthe last few months I've been developing numerous pieces for them.