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Train your fingers!
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Created: 05/19/09
Last Edited: 06/25/09
Views: 260
Appreciations: 42
Comments: 6
From: Catzwolf's Portfolio
Train your fingers!
...cause you'll gonna SMS a lot
Objectives
The Beeline has asked us to develop campaign for prepaid package SMS. The basic advantage of a package was low price on SMS. The basic target audience were students of universities and colleges - campaign was took place there. The product was relevant for an audience because it is known that students send much SMS.
Solution
We produced fly card with a bubble wrap - kind of mini-simulator - inside the mobile phone shape. People like very much to click polyethylene vials on a packing film. When clicking vials you as though you train fingers that is very useful with new package SMS because you will send much of them!
Text translation
Train your fingers!
SMS for 10 kopecks On any tariff when you subscribe for 300 SMS bundle.
Awards
Golden Drum 2008 - Shortlist
Kiev Advertising Festival 2008 - Bronze
Moscow International Ad Festival 2008 - Bronze
...cause you'll gonna SMS a lot
Objectives
The Beeline has asked us to develop campaign for prepaid package SMS. The basic advantage of a package was low price on SMS. The basic target audience were students of universities and colleges - campaign was took place there. The product was relevant for an audience because it is known that students send much SMS.
Solution
We produced fly card with a bubble wrap - kind of mini-simulator - inside the mobile phone shape. People like very much to click polyethylene vials on a packing film. When clicking vials you as though you train fingers that is very useful with new package SMS because you will send much of them!
Text translation
Train your fingers!
SMS for 10 kopecks On any tariff when you subscribe for 300 SMS bundle.
Awards
Golden Drum 2008 - Shortlist
Kiev Advertising Festival 2008 - Bronze
Moscow International Ad Festival 2008 - Bronze
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