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Gold EFFIE - Best Promotional Campaign FMCG non food

Campaign: The towels invasion
Brand: Coccolino
Agency: Gmp
Art Director: Gabi Lungu
Copywriter: Liana Popa

detergents market share + 3%, that's a lot! ;)
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Gabi Lungu
Gabi Lungu, 09-28-07
oh yes, outside was around 10 °C and after every shoot we put everybody in cars because their skin was changing to red :P
Ricky Cox
Ricky Cox, 09-28-07
That would've been a lot of fun to make.
Jef Harris
Jef Harris, 09-27-07
I thought for sure all the towels where going to drop off at the end.
Stefan Lucut
Stefan Lucut, 09-27-07
I didn't know. :-o
Congrats
Bronwen Sexton
Bronwen Sexton, 09-27-07
Very funny. Nicely done.
 
 
 
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