Tobacco I Packaging

Client: BAT Russia
Project: Vogue Opal
Agency: DepotWPF Brand & Identity
Project status: product not entered market yet
Concept design: Andreyev
Illustration: Vadim Bryksin
Task: design structural packaging and than packaging design for existing Vogue superslims cigaretes, for sale in HoReCa.
Design must be in premium factor as sale price intended to be 6 times higher than regular.
Result: numbers of concept has been proposed.
Cover and extra cover for pack has been created.
Two different materials has been proven as possible packaging solution: polymer materials, corrugated board.
Final concept went without Vogue logo (proposed by BAT team) as very costumized version of premium cigarettes.
Year: 2006