	Send This Project
	Leave a Comment
	Appreciate It!
	Share This
Browser Favorites BlinkList Del.io.cious Digg Google Reddit Stumbleupon Technorati Favs Yahoo! My Web

Thistle Farms

Statistics

Created: 09/12/07

Last Edited: 10/17/08

Appreciations: 30

Comments: 8

Project Info

Owners

Red Antler

Credits

Designer: Kristina Backlund, Photographer: Pauline Shapiro

Tags

non-profit, bath, body, skincare, thistle farms, soap, packaging, design, branding, strategy, marketing, green

Attribution Non-commercial
Share Alike

Fields: Marketing, Branding, Strategy

From: Red Antler's Portfolio

Previous Branding

TRANSFORM THISTLE FARMS. Thistle Farms is a non-profit company in which women with a history of drug abuse and prostitution make all-natural, environmentally-friendly bath & body products by hand. They learn much needed job skills and cooperation, and all proceeds from the products go back into supporting the program. Thistle Farms had a beautiful story, but no words or images with which to tell it...Our Objective: Transform Thistle Farms into a brand that could succeed on a national level by developing new positioning, branding and packaging. Our Strategy: Into every Thistle Farms product goes the healing, love, and hope of a new life. Working with designer Kristina Backlund, we created a new brand identity for Thistle Farms: one that captured the intimate, grassroots nature of their undertaking, while projecting a feminine elegance that would engage a national audience.