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This is the story of Adolf Dassler, founder of adidas, and one of the most original thinkers of our time.
 
 
Everything in Adi’s workshop was recreated at 1:3 scale. Using photographs taken at the adidas museum, each prop was hand crafted using real materials such as wood floors and cabinets, metal tools and trophies, and even leather for the shoes.

The set took the skills of 30 animation experts a month to build.

Starting with a live-action animatic of the entire film, the stop-motion was then matched frame by frame to achieve realistic movements by the Adi character. The film was roughly 4800 frames, at an average of 1 hour shooting time per second of footage.

Adi’s story is narrated by famed German actor Jürgen Prochnow and an entirely original score was composed and played by the Czech Symphony orchestra. The contemporary beats which signify present day adidas were made by Xavier Mosely of Blackalicious.

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Shik0zn0 aka Zlatan.M
Love it , respect :)
Herman Mahal
Herman Mahal, 09-27-09
Great concept and fantastic art direction!
Slow
Slow , 09-27-09
Really nice! I enjoyed it!!!!!
Martijn Rijven
Martijn Rijven, 09-21-09
Wonderful animation. Love the concept too. Bet you guys used a great visualiser ;-)
Johnny Le
Johnny Le, 09-17-09
This is so good. I love it.
Davide di Tria
Davide di Tria, 08-21-09
fantastico!!!
Alejandro Cisneros
Excelente trabajo! muy bien enfocado en la historia y con un solo set!!! felicidades
Tobiasz Konieczny
AWESOME!
Piotrek Chuchla
Piotrek Chuchla, 07-31-09
I was thrilled when I first saw that...... beautiful animation.
Estevan Roches
Estevan Roches, 07-30-09
amazing in every way....:)
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