The Quarter

The Quarter is a new concept eatery by celebrity chef Bruce Robertson. For the name and identity, we took our lead from the colloquial term for bunny chow* " a ‘kota’, referring to a quarter loaf of bread.  The images included show the application of the identity in the store and on various design collateral, specifically signage, food packaging, business cards and wallpaper.

*Bunny chow is a slang term for a South African fast food consisting of a hollowed out loaf of bread filled with curry.