- These aren't the best photos but it was a quick thing, Done in Indesign CS4; CMYK + Seps; 12x18in 12pt Cardstock @ 96 Brightness. Printed it today at work just for fun.
This is what the main part says.
Think of the 60’s era and its advertising. What comes to mind?Style? Slick designs? Clean lines? That’s due in large part to MaxMiedinger and his Helvetica font design. Even today, this is one of theworld’s most popular fonts.The sans serif style font was developed in 1957 by Max Miedinger.With its clean lines and good looks, it took the world by storm. Butpopularity has its downside. Due to widespreaduse, Miedinger’s font grew into an anonymous, almost generic-lookingfont. Because it was embraced and used so often, it became the norm. Infact, the Helvetica font ended up being the default font choice almostfrom its inception. And when laser printers and desktop publishingsoftware took off, Helvetica had a firm foundation as the sans seriffont of choice.The term Helvetica means “Swiss” which is appropriate because theHelvetica type face uses the Swiss style of graphic design which reliesheavily on sans serif styling and a preference for photography overillustrations. Strict grid systems are another hallmark of the iconicSwiss style graphics which rose to popularity in the fifties throughearly seventies.The Helvetica Fontquickly rose to the top and became emblematic of the Swiss style. TheSwiss design movement was sweeping the graphic world at the time withtheir theories of objective communication of ideas over artisticexpression. Graphic designers loved the bold new look and clean linesand found it hard to resist. Laser printers and desktop publishingsoftware developers chose Helvetica as their default font and sealedits fate as the iconic font that it is.The popularity of this font couldn’t last forever. In fact many whoonce embraced it came to shun it due in large part to its popularityand newfound stature as the default choice for laser printers anddesktop publishing applications. Such is life on the cutting edge. But the demise of the Helvetica typeface isn’t nearly in anyone’ssights. Because of its wide availability, typesetters and printerscontinue to use it, as do designers who appreciate the reason behindits popularity, and users who want a clean, workhorse font that will dotheir publications justice.Your PC comes with many fonts pre-installed but Helvetica isn’tgenerally on the list. Instead, you’ll find a “look alike”, Arial.There’s a long history about Arial but the short story is this,Microsoft chose Arial over Helvetica to include in its standard fontformat. Microsoft saved tons in licensing fees by making this choice,and as a result, Arial has displaced Helvetica as the new default. Theimposter has dethroned the original.If you want the original, you’ll want to go for the real thing.You’ll love the clean lines and no-nonsense attitude of thiscosmopolitan, industrial-age font.