The City Is My Killer

Work: Ideas for Denoxinal campaign/2006

Denoxinal is a drug for detoxification; it protects your body from the urban toxins.  

Art Director: Temenuga Abadzieva 

Day 1 - Billboards protected by dust masks.

Day 14 - The dust mask is removed - enhancing visually the dirt, the filth, and ashes that piled up on the billboard during the last 14 days.

Leading monthly magazines are published with strange front covers.

The Consumer can pick up the mask and discover the message on its backside.

We make gift magazines inserts - T-shirts with messages, and copy labels.