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                                                  Target Market Marketing Branding

Target Marketing requires a postal icon to appear on a envelope or small mail lite jiffy bag.

The product will be delivered by hand but a professional look of a postal company is required, not like junkmail.

The letters TM will be the focus, with date and time.

Royal mail , TNT post, Citylink and UK mail etc all have these icons on british mail know as "mailsort", these normally come in colours like red, blue and black.


Print Material :

Front Cover - This must catch the attention of the viewer, logo needs to be on front cover, I will leave this to the designer , but impact is the main objective.

2nd & 3rd Page Inside - this can be either one design across both pages or 2 seperate pages -

     a.Idea 1 - my main service is Business Cards, Coupon Cards and Voucher Cards.

Business Cards - Advertise the service provided by the client.

Coupen Cards and Voucher Cards - Promotional, discounts , savings , 10% off Cards which my clients are offering to potential customers.

Designer - I am looking for a simple and clean clear look of 3 or 4 designs for business cards, coupen cards and voucher cards within the design showing my idea to my potential customers the cards will be delivered in white mail lite jiffy bags, so showing all this as my idea in pictures will draw potential customers.

       Idea 2 - This is a new idea I want to try this year, pop up mailers are the new way to advertise to customers, look at website www.popupmailers.co.uk , a new service for 2009, need design ideas.

       b.Our other services Flyers,Leaflets, Magazines, Brohures, menus and samples.

       c. Added some slogans, from DMA that could be useful they run in order.

"Recent surveys have shown that on average, newspaper advertising tends only to get a 17% response from readers...."

"....and only 32% of TV viewers respond to commercials, and an astounding 62% say they never take any notice of TV advertising"

"A staggering 74% of recipients look at door drop material because they have to interact with it by
picking it up from the doormatt or floor"

" Door drop delivery of all promotional and advertising material is the most effective and direct way of bringing your goods and services to the attention of potential new customers"

            d. Prices - I charge 1p per household , so this will be £10 per thousand, my competitors would charge £35 per thousand, ideas for showing this in design needed.

Back Page - A map of the Area I cover, this website shows a example map that could be used to show the areas I cover www.rendezvousdistribution.co.uk , other design ideas needs to finish back page.  The areas I will cover are Chester (north) to Newton (south) , Llanfyllin (west) to Telford (east), so these are areas I will cover the towns I have quoted are as far as I go.







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Alexandr Schwarz
Strong logo, love it!
 
 
 
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