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Identity and graphic application of TRENDSETTER: a small dance event / venue in London. 
The concept behind the identity was derived from the name and nature of the event itself. As with any trend the logo itself was designed to alter in appearance throughout it's various applications. Ever-changing, ever-shifting...

The concept of illuminating the characters was intended to mimic the crowd's attraction to the event as nocturnal animals are attracted to light.  
Stand out//innovate//set trends
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Gøran Frilstad
Gøran Frilstad, 02-09-10
Beautiful!!!
Radostina Todorova
! ! ! great .......work ! ! !
Lorena Mirbach
Lorena Mirbach, 02-03-10
speechless !
Ivaylo Hristov
Ivaylo Hristov, 01-28-10
like it
InFiNiTy LeAf
InFiNiTy LeAf, 01-26-10
thumb up...i like da idea..
Emil Dodov
Emil Dodov, 01-22-10
Yes it`s so cool!!!
Tamish Aswani
Tamish Aswani, 01-14-10
SUuuuuuuuuuuuuuuuuupppperrrrrrrrrrrrrrrrrr!!!
Simon Alander
Simon Alander, 01-14-10
Brilliant!
kreatica
kreatica , 01-10-10
great work ++
Anthony Daniel II
This is great again!
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