THE STORE

The PLAY CLAN store is an alternative world, a parallel reality. Leave your earth-world form behind and enter the world where you automatically transform into a clone. Check out the store with an attitude - an edgy, kickass, playful, experimental and impulsive attitude. Find a mix of random & interesting fashion, art and design items created by the clan of clones. These clones â€" designers, artists, beer drinkers, dreamers, guitarists, writers, animators, dancers experiment with ideas and products and let it all loose in the store.

Discover exclusive works that you will find only in the PLAY CLAN world; Works that define individuality and eccentricity; painted shoes, sling bags, T shirts attacked by art, whacky journals and diaries, graphic novels, crazy creature lamps, funky cushions, CD cases, chic jewellery, hand-made curios, biker sacks and original wall art that makes a statement. Find innovative ideas transformed into factory fresh products.

Right now, Play Clan is a small shop in an alley on the first floor at Select Citywalk Mall in New Delhi. The creative clones see it growing into a large community. Be a part of the clan. Contribute an idea or interesting thought or artwork and see it in the store. Be a clone.