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THE ONLY REASON TO GET UP IN THE MORNING

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Created: 08/08/09

Last Edited: 08/12/09

Appreciations: 1

Comments: 0

Project Info

Owners

Leah Gibbs-Gore

Tags

coffee, mascots, web design, out-of-home

Attribution Non-commercial

Fields: Advertising, Art Direction

From: Leah Gibbs-Gore's Portfolio

A 360 campaign for NESPRESSO Gourmet Coffee Machines that illustrates the product as being the best thing in someone's day, or, "The only reason to get up in the morning." It showcases difficult and annoying situations in daily life through print, out-of-home, and web components.

The website component of the campaign is a promotional contest where visitors can submit their "worst day ever," or reasons not to get up in the morning. The submissions are displayed and the winners receive free Nespresso products for life. Pop-ups provide a link to the site and campaign.

The out-of-home components are all indicative of the annoyance of waiting for or being stuck on crowded forms of public transportation. They are depicted on subway installation stickers and bus shelters.

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