 |
Send This Project |
 |
Leave a Comment |
 |
Appreciate It! |
 |
Share This |
Surf World
Statistics
Created: 02/28/08
Last Edited: 02/28/08
Views: 497
Appreciations: 10
Comments: 2
Project Info
Owners
Credits
Seeper
Tags
From: MultiAdaptor's Portfolio
Surf World
A multi-sensorial brand extension that unites Unilever’s second-largest global team.
Despite being Unilever's second largest brand, Surf lacked consistency globally. A strategy was put in place to align the values of the brand across regions that would effect packaging, advertising and all related marketing activity.
Surf required an internal communications platform to share the development and growth of this long-term strategy. Beyond this objective, the platform would allow ongoing regional developments, research, innovation and best practice to be accessed by the vast network of global teams around the world.
Working with our technical and strategic partner Seeper, we conceived a ‘world’ that reflected the values of Surf in every way; creating a brand and framework around the concept of a glossy magazine delivered from this place. Named ‘Surf World’, this digital magazine would consistently deliver content in an engaging and inspiring format.
A vibrant masthead-style logo lies at the heart of the magazine concept, representing Surf's ‘Sensorially Delightful’ global brand positioning. Every issue of Surf World features a lead article that embraces this positioning by offering the reader a specially designed interactive experience that relays the key developments of the brand that month.
Documents provided by the global team are transformed using a series of custom-built templates that extend the brand and framework across all Surf World communications. A dedicated archive of back-issues is forming the basis for a uniquely appropriate new form of brand guideline for Surf.
‘MultiAdaptor have done a brilliant job of understanding the values and personality of the Surf brand and translating these into a sensorially delightful visual experience that is a key component of the brand’s internal communication strategy’.
Gem Misa, Global Brand Equity Manager, Surf
A multi-sensorial brand extension that unites Unilever’s second-largest global team.
Despite being Unilever's second largest brand, Surf lacked consistency globally. A strategy was put in place to align the values of the brand across regions that would effect packaging, advertising and all related marketing activity.
Surf required an internal communications platform to share the development and growth of this long-term strategy. Beyond this objective, the platform would allow ongoing regional developments, research, innovation and best practice to be accessed by the vast network of global teams around the world.
Working with our technical and strategic partner Seeper, we conceived a ‘world’ that reflected the values of Surf in every way; creating a brand and framework around the concept of a glossy magazine delivered from this place. Named ‘Surf World’, this digital magazine would consistently deliver content in an engaging and inspiring format.
A vibrant masthead-style logo lies at the heart of the magazine concept, representing Surf's ‘Sensorially Delightful’ global brand positioning. Every issue of Surf World features a lead article that embraces this positioning by offering the reader a specially designed interactive experience that relays the key developments of the brand that month.
Documents provided by the global team are transformed using a series of custom-built templates that extend the brand and framework across all Surf World communications. A dedicated archive of back-issues is forming the basis for a uniquely appropriate new form of brand guideline for Surf.
‘MultiAdaptor have done a brilliant job of understanding the values and personality of the Surf brand and translating these into a sensorially delightful visual experience that is a key component of the brand’s internal communication strategy’.
Gem Misa, Global Brand Equity Manager, Surf
|
Send This Project |
|
Appreciate It! |
Other Projects From
Comments