(Car Manufacture) Subaru Advertising Campaign
These posters I have created, are the result of conjuring up a campaign that primarily advertises the car company Subaru, and not actually any particular car itself. I decided to create a set of three posters that would not only branch out to the male population, but alas, the female population in equal popularity (hoepfully branching the car company out for all driving audiences).
I felt as with advertising Subaru, it seems that men tend to go for that not only that luxury/sporty look and feel of a car but also the practicality. Subaru is a well known car company featured in Rally Sport, which is more popular with men more so than women. With this in mind, the creation of my posters took into consideration major factors that men would consider in buying a car. However as the car market is changing, more women are increasingly becoming interested in cars- cars from manufacture giants ‘Renault’ tend to have that ‘sexy chic’ feel for women as enforced in there adverts which seems to have an influencing effect of female purchases of cars, therefore I intended to reach out to both sexes when designing my posters, this was achievable by openly broadening out the styles of each poster, for example the ‘Green’ (Eco) poster would most likely receive more attention of the female gender, and therefore the ’Power’ poster was typically aimed at Male criteria.
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