Strategic Design - Panasonic

A Future Kitchen vision

Panasonic wanted an innovative vision for the kitchen of the future. Also, the company needed a strategy to strengthen its corporate identity and offer a sustainable and flexible way of living.

Today’s notion of luxury is changing from material status to immaterial personal wellbeing, defined as: quality of food, water and air, safety, leisure, free time, silence and body & mind health. The metaphor concept of the typical Italian “piazza”, was used as a central place like a meeting point, a moment of aesthetic contemplation, a “lung” to nourish ourselves, a place for communication and exchange, a rich and sensorial experience. This Panasonic future kitchen will become an important part of this new luxury.