Strategic Design - Ferrero

LCA & Sustainable Packaging Strategies

This 3-month project provides a future scenario vision (Product/Service System) to lead Ferrero towards Sustainability.

Some of the surrounding forces taken into consideration were: the development of the food industry, emerging packaging technologies, economic forces, the approval of governmental laws, the consumer habits/behaviors etc. The results and ideas generated were categorized and weighted in more than 180 short and long-term directives derived from the use of the Life Cycle Assessment (LCA) tool. It undoubtedly minimizes the effects of packaging on the environment, avoiding the so-called “green-washing”.