Strategic Design - Accor

Service Design Scenario for the wellbeing of the contemporary worker

Accor is the market leader in the corporate services, boasting a global presence. However, innovation was needed in order to meet demands of the contemporary and modern employment market: to make it fluid and global.

This project was developed in 4 intense phases: research, analysis, synthesis and development. This strategy uses the current Accor Product-System to meet the workers’ needs and expectations and help client organizations to attract, motivate and win customer loyalty. It provides services that make life easier, enhances well-being, improves employees’ performance and generates benefits for all the players.