Sprite Packaging Redesign: A re-design of the entire sprite image. We decided to highlight thenatural aspects of sprite in an attempt to attract a differentdemographic. We also wanted to make the product stand out on theshelves next to the rest of the beverage brands. What better way to doall this than to make it look like you were buying an actual crate oflemons and limes? We were inspired by vintage fruit crates and labels. The campaign included the packaging and marketing forthe re-design.
Created by: Jordan Puopolo, Topher Edwards, and Elle Brown
Created by: Jordan Puopolo, Topher Edwards, and Elle Brown
AD for the redesign
